Stakeholder marketing: theoretical foundations and required capabilities
نویسندگان
چکیده
منابع مشابه
Market orientation in a multiple stakeholder orientation context: implications for marketing capabilities and assets
Does a market orientation approach focus too heavily on customers at the expense of other stakeholders? Managers also need to address the interests of other stakeholders when making marketing decisions. This gives an orientation to each stakeholder group, which exist simultaneously, giving a multiple stakeholder orientation profile (MSOP). In the reported empirical study of senior marketing exe...
متن کاملTheoretical Foundations
This chapter addresses the theoretical foundations for research in educational communications and technology. Four relevant areas are explored: (1) the psychology of learning, (2) communications theory, (3) human–computer interaction, and (4) instructional design and development. Past work in these four areas can be viewed as providing a theoretical foundation for further research and developme...
متن کاملFrom Stakeholder Intentions to Agent Capabilities
Agents behavior at run time is influenced by the environment within which they operate, so designing agents able to behave in an effective way should benefit from a deep knowledge of that environment, including the stakeholders who have specific needs and expectations from the agents being designed. The specification of agents behavior is typically addressed during detail design, a step which p...
متن کاملStream: Theoretical and Methodological Foundations
This paper addresses an important challenge for future earth system governance: how to ensure that governance norms that emerge from inter-state negotiations foster equity and sustainability at all levels from the local to the global. I look back on two decades of global climate change governance to clarify how norms can structure access to global public goods and the allocation of responsibili...
متن کاملInformation systems theoretical foundations
Some basic concepts concerning information systems are defined and investigated. With every information system a query language is associated and its syntax and semantics is formally defined. Some elementary properties of the query language are stated. The presented approach leads to a new information systems organization. The presented idea was implemented and the implementation shows many adv...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2015
ISSN: 0092-0703,1552-7824
DOI: 10.1007/s11747-015-0424-y